What is the best domain name for my business?
So, what is the best domain name. This is a question that is asked every day by thousands of people. It does not only make your company look professional but gives also credibility. Depending at what kind of domain you choose. Let`s look at what is the best domain for you?
You already have a business but are not on the internet or you have a great idea for an online business. Ok, next step is registering a domain name. Selecting the right domain is crucial because it could be the difference between your business success and failure. If it comes to the length of your domain, remember shorter is better. Top 10 websites in the world have approximately 5-6 characters in their domain name.
If you look best websites in the world you will see that one big thing they have in common for is that they are all easy to spell. Your visitors should be able to type your domain name without a problem. And of course easy to pronounce and memorable. Once they have seen or heard your domain name, you want that they will come back to your website.
Why catchy domain is important?
Anyone who owns a piece of internet must have a nice cool identity on the internet in terms of a unique and catchy domain name. If your website is the house, the domain name is the address. Internet is a giant network, and the domain is the critical element of your business.
A domain name adds credibility and mobility to your internet presence.
To rank above all, your business requires a new, appealing, and catchy domain name. A domain name agent has apparently, evolved the instant domain search. Acquire an exciting range of brand names for the launch of your business and ensure the recognition of your brand in the online market front.
All the top leading players in the industry owns the most presentable and cool sounding brand name to compete small business competitors.
Do I use creative brandable name or keyword in my domain?
A brandable domain name is unique and stands out from the competition, but using a word that has no clear association with your company`s products and services, here is one problem. It creates the challenge of potential users don`t know what is your company all about. This means that you probably have to spend a lot of money on marketing before people start to get to know you. One note, Google like brands and gives more credit for them.
Eric Schmidt, CEO of Google says “Brands are solution, not the probleem …. brands are how you sort out the cesspool.”
Using Keywords can help to improve your SEO. If you choose to use keywords, put the keyword at the beginning of your domain. Where they will be most powerful for your ranking.You can also use keywords in the middle and in the end, but there they performing less. WARNING: You need to be careful here to not use words that aren´t relevant to your business. Otherwise your site won`t get authority points.
Example: if your website is about plumbing, don`t use something like woods.com, because it may get a lot of clicks, but it affects your authority and misleading people.
Use instead:
www.oxnardplumbing.com (town related)
www.plumbing.live (24/7 service)
www.plumbing.store (if you have a store)
There are so many options available, but you have to choose wisely when you choosing your domain, think long-term.
Meantime you come across some of acronyms like
TLD (top-level domain) such as com, net, org, live, etc. are the highest level of domain names of the Internet.
ccTLD (country code top-level domain) like .uk (UnitedKingdom), .au (Australia), .cn (China).
SLD (second-level domain) such as co.uk, com.au, com.cn etc.
And other acronyms like gTLD and so on. You can read it here https://en.wikipedia.org/wiki/Domain_name
When you choose your domain extension, you should know that .com is still the best, because it is most familiar and easiest to remember. It doesn`t matter if you have another domain extension, you still can rank high on google search and get lots of visitors every month as long as it is memorable +relevant content on it.
Avoid these mistakes!
1. Try not to use hyphens, because people will forget that.
Example: yourbusiness-shop.com
2. Same with numbers.
3. Some companies offer you shop platform which is convenient, but you have a little control over that shop and you get a sub domain.
Example: yourbusiness.theirbusiness.com
4. Before you buy the domain you have to check if there are any trademarks already registered to the name.
5. When buying a domain you choose a period how long you want to keep it. I assume for a long time, then don`t forget to set your domain to auto-renew to avoid losing it.
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